全球线上广告市场份额拆解:头部流量媒体集中,中长尾流量媒体中第三方程序化平台份额提升。从线上平台广告收入角度来看,目前头部媒体中,Google+Meta 占50%左右;中长尾流量媒体格局较为分散,大厂广告联盟体量相对较大,但份额呈现收缩态势,其中GoogleNetwork 份额占中长尾市场的10%左右;第三方程序化广告平台当前体量较小但呈现迅猛发展态势,Applovin、Mintegral、...
Source Link全球线上广告市场份额拆解:头部流量媒体集中,中长尾流量媒体中第三方程序化平台份额提升。从线上平台广告收入角度来看,目前头部媒体中,Google+Meta 占50%左右;中长尾流量媒体格局较为分散,大厂广告联盟体量相对较大,但份额呈现收缩态势,其中GoogleNetwork 份额占中长尾市场的10%左右;第三方程序化广告平台当前体量较小但呈现迅猛发展态势,Applovin、Mintegral、...
Source LinkDisclaimer: Investing carries risk. This is not financial advice. The above content should not be regarded as an offer, recommendation, or solicitation on acquiring or disposing of any financial products, any associated discussions, comments, or posts by author or other users should not be considered as such either. It is solely for general information purpose only, which does not consider your own investment objectives, financial situations or needs. TTM assumes no responsibility or warranty for the accuracy and completeness of the information, investors should do their own research and may seek professional advice before investing.