安踏美国首店落户顶奢商圈!丁世忠的出海“文化牌”或面临挑战

美股财经社
Feb 14

来源:美股财经社不甘心做“中国的耐克”的安踏(ANTA),终于在美国这个全球最大的运动品牌核心战场迈出了实质性的第一步。周四,安踏在北美面积达280平方米的首家旗舰店于洛杉矶比弗利山庄正式启幕,安踏全球代言人兼品牌CCO、NBA著名球星凯里・欧文,安踏篮球代言人、NBA著名球星克莱・汤普森出席开业活动。从现场图片来看,安踏这家旗舰店位于比弗利山庄的核心地区,紧邻Lululemon专卖店,似乎意味着...

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