越小啤,酿大局文 | 范敏2月9日,深圳华润啤酒总部雪花大厦内,古越龙山与华润啤酒首款联名新品“越小啤”上市仪式圆满落成。仪式次日,这款融合双基酒工艺的跨界新品以10元/罐的定价正式上架发售,宣告着这场自去年10月战略签约起便备受行业关注的“强强联合”之作,在历经11月首度披露产品概念后,终于在近日完成了从“纸面”走向“货架”的关键一跃。随着“越小啤”摆上货架,黄酒与啤酒两大传统酒类的首次系统性...
Source Link越小啤,酿大局文 | 范敏2月9日,深圳华润啤酒总部雪花大厦内,古越龙山与华润啤酒首款联名新品“越小啤”上市仪式圆满落成。仪式次日,这款融合双基酒工艺的跨界新品以10元/罐的定价正式上架发售,宣告着这场自去年10月战略签约起便备受行业关注的“强强联合”之作,在历经11月首度披露产品概念后,终于在近日完成了从“纸面”走向“货架”的关键一跃。随着“越小啤”摆上货架,黄酒与啤酒两大传统酒类的首次系统性...
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