安踏(02020.HK)北美首家旗舰店于洛杉矶比弗利山庄开幕

阿斯达克财经
Feb 16

安踏(02020.HK) 公布,其于北美的首家旗舰店于洛杉矶比弗利山庄(Beverly Hills)于上周五(13日)正式开幕,为安踏品牌在美国市场首个线下直营门店。比弗利山庄作为全球高端商业地标,奢侈品牌与运动巨头汇聚。安踏在此开设直营门店,旨在突破中国品牌以往依赖批发及代理商合作的传统出海模式,通过安踏独特的“品牌+零售”商业模式,DTC(直面消费者)的能力,构建以“品牌自主、产品创新、文化...

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