2026春晚成AI巨头主战场:阿里投30亿、字节担纲央视技术合作

DoNews
Feb 16

2026年春节联欢晚会成为人工智能大模型厂商核心营销阵地。阿里巴巴旗下千问以30亿元春节投入包揽河南、东方、浙江、江苏四大卫视春晚独家冠名,实现片头片尾、角标、口播及互动页面全链路品牌露出,并作为官方AI合作伙伴参与节目共创。中央广播电视总台与字节跳动旗下火山引擎达成合作,后者以独家AI云合作伙伴身份支撑央视春晚节目创作、线上互动及直播技术核心环节。腾讯与百度分别推出10亿元、5亿元春节红包计划,...

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