欧盟再对谷歌发起反垄断调查,剑指搜索引擎广告定价

反垄断实务评论
Feb 14

IT之家 2 月 13 日消息,作为欧盟天价罚单的“常客”,谷歌再度成为欧盟反垄断调查的对象,原因是欧盟担心谷歌可能通过机制设计“人为抬高”搜索引擎广告拍卖的最终成交价。当地时间周一,欧盟委员会发布致广告主信函,会点名关注谷歌搜索广告的拍卖流程,尤其是谷歌是否以某种方式“人工抬高了清算价格”导致广告主利益受损。此次监管关注虽未被欧盟委员会正式定性为“立案调查”,但欧盟方面在信中表示,如果相关做法有...

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