量贩零食店下沉县域受热捧,低客单价成年轻人年货采购新宠

ITBEAR科技资讯
Feb 13

春节前夕,乡镇商业街的热闹氛围中,量贩零食店成为一道独特风景。傍晚时分,这些店铺的招牌在暮色中格外醒目,店内挤满了选购年货的顾客,其中以二三十岁的年轻人居多。以“好想来”“零食很忙”“赵一鸣”为代表的量贩零食品牌,正逐渐取代传统商超,成为年轻人置办零食年货的首选之地。与传统超市相比,量贩零食店的价格优势和灵活的购物模式吸引了大量消费者。店内商品以散装称重为主,顾客可以自由选择购买量,避免了整包购买...

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