DJ Bread Financial Holdings Inc. Stock Underperforms Thursday When Compared To Competitors
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Shares of Bread Financial Holdings Inc. $(BFH)$ shed 4.95% to $72.27 Thursday, on what proved to be an all-around poor trading session for the stock market, with the S&P 500 Index falling 1.57% to 6,832.76 and Dow Jones Industrial Average falling 1.34% to 49,451.98.
This was the stock's fourth consecutive day of losses.
Bread Financial Holdings Inc. closed 11.90% short of its 52-week high of $82.03, which the company reached on January 9th.
The stock underperformed when compared to some of its competitors Thursday, as Visa Inc. Cl A (V) fell 1.54% to $324.18, American Express Co. $(AXP)$ fell 3.14% to $342.88, and $Capital One Financial Corp(COF-N)$. $(COF)$ fell 3.50% to $206.89.
Trading volume (890,822) eclipsed its 50-day average volume of 887,049.
Data source: Dow Jones Market Data, FactSet. Data compiled February 12, 2026.
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February 12, 2026 17:21 ET (22:21 GMT)
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