1152 ET - AppLovin has built a flywheel model that is "exceptionally difficult to break," Wedbush Securities analysts say in a note. AppLovin is the leading performance advertising company and has deeply integrated AI across its business model and processes, the analysts say. If it successfully expands to new media like e-commerce and connected TV with the same efficacy, its growth trajectory should remain intact even as new entrants threaten its dominance, they say. AppLovin "is carefully curating a highly performative product that can compete at the highest scale with incumbents," the analysts say. The analysts say AppLovin can retain its moat in mobile gaming advertising, and its expansions should insulate it from long-term competitive pressure. (kelly.cloonan@wsj.com)

(END) Dow Jones Newswires

February 12, 2026 11:52 ET (16:52 GMT)

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