【食品饮料*苏铖】深度:渠道变革大时代,优质连锁零售业态蓬勃发展

东吴研究所
Feb 12

食品饮料渠道变革大时代,优质连锁零售业态蓬勃发展投资要点消费者行为转变、技术进步和商业模式创新共同驱动零售的巨大变革。在产能过剩和经济增长动能转变大背景下消费者的消费行为更趋于理性,消费品市场从“卖方主导”转向“买方主导”,零售业态重构,新零售业态蓬勃发展,会员店、垂类专业店、硬折扣等高质价比业态以及依托完善的前置仓、本地门店与即时配送体系实现线上线下深度融合的即时零售等快速崛起。零售业态呈现加速...

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