Public Storage has announced its PS4.0 strategy, outlining a new era focused on leadership, growth, and value creation. The company plans to accelerate the addition of new assets through targeted acquisitions, developments, expansions, and lending. $Public Storage(PSA-N)$ will leverage data and AI-driven underwriting and site selection, utilizing large industry data sets to inform investment decisions. The company aims to enhance operational performance by implementing the PS Next operating model, which emphasizes a consistent customer experience, data science-enabled digital marketing and revenue management, and a culture of accountability supported by a redesigned incentive program tied to shareholder returns. Additionally, Public Storage will relocate its corporate headquarters to North Dallas (Frisco), Texas, while maintaining a long-term presence in Glendale, California, as part of its strategy to access a deeper talent pool and foster innovation.

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