Rakuten Ichiba Partners With Google for YouTube Shopping Affiliate Program in Japan

Reuters
12 hours ago
Rakuten Ichiba Partners With Google for YouTube Shopping Affiliate Program in Japan

Rakuten Group said its Rakuten Ichiba online marketplace has partnered with Google in Japan to join the YouTube Shopping affiliate program, enabling viewers to view product information and navigate to Rakuten Ichiba product pages directly from YouTube videos where creators tag items. Rakuten said the initiative is intended to expand marketing opportunities for Rakuten Ichiba merchants and provide a more integrated shopping experience for users.

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