LiveRamp Partners With Scowtt to Integrate AI-Powered Ad Optimization Models

Reuters

Feb 20

LiveRamp Partners With Scowtt to Integrate AI-Powered Ad Optimization Models

LiveRamp Holdings Inc. has partnered with Scowtt to integrate Scowtt’s AI-powered predictive models into LiveRamp’s data collaboration platform. The companies aim to help marketers use first-party CRM data signals and LiveRamp’s identity capabilities to improve value-based ad optimization and boost return on ad spend while maintaining privacy protections.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. LiveRamp Holdings Inc. published the original content used to generate this news brief via Business Wire (Ref. ID: 202602200830BIZWIRE_USPR_____20260220_BW443850) on February 20, 2026, and is solely responsible for the information contained therein.

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The companies aim to help marketers use first-party CRM data signals and LiveRamp’s identity capabilities to improve value-based ad optimization and boost return on ad spend while maintaining privacy protections.\n      \n\n\nDisclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. LiveRamp Holdings Inc. published the original content used to generate this news brief via Business Wire (Ref. 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