Celsius Holdings Publishes CAGNY Presentation on Zero-Sugar Energy Portfolio Growth and PepsiCo-Led Distribution Scale

Reuters
Yesterday
Celsius Holdings Publishes CAGNY Presentation on Zero-Sugar Energy Portfolio Growth and PepsiCo-Led Distribution Scale

Celsius Holdings Inc. presented an update on its positioning in the ready-to-drink energy category, highlighting consumer shifts toward zero-sugar offerings and everyday consumption occasions. The company described its multi-brand “total energy” portfolio and noted U.S. retail performance metrics cited from Circana, including annual U.S. retail sales across the portfolio and market positioning in RTD energy. The presentation also outlined the company’s distribution approach with PepsiCo, emphasizing brand and portfolio strategy led by Celsius alongside scaled retail execution by PepsiCo, with a focus on expanding availability, assortment, and in-store placement across channels. Celsius additionally highlighted updates to its leadership team and operating model aimed at supporting growth and profitability. You can access the full presentation through the link below.

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