2025年12月，TCL以10%同比增幅首次超越三星，成为全球电视出货量第一品牌。此举发生于亚太、中国及中东非市场大幅增长背景下，抵消了北美与西欧小幅下滑。三星当月虽增8%，但因西欧、中东非出货锐减，市占率环比降4个百分点，终结连续11个月榜首地位。Counterpoint指出，TCL已连续多月份额稳步提升，而三星出货长期停滞。需注意，该排名为单月数据，三星在2025年Q4整体仍领先。
Source Link2025年12月，TCL以10%同比增幅首次超越三星，成为全球电视出货量第一品牌。此举发生于亚太、中国及中东非市场大幅增长背景下，抵消了北美与西欧小幅下滑。三星当月虽增8%，但因西欧、中东非出货锐减，市占率环比降4个百分点，终结连续11个月榜首地位。Counterpoint指出，TCL已连续多月份额稳步提升，而三星出货长期停滞。需注意，该排名为单月数据，三星在2025年Q4整体仍领先。
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