数据之战:特斯拉单店产出是蔚来的5倍,这合理吗?

寰球车研院
Feb 19

---中国汽车销售渠道演变系列之三导语:在汽车渠道战争中,“规模热”已经过时,“效率王”才是终局 。让我们用真实的行业数据,撕掉那些“伪强盛”品牌的遮羞布 。01.特斯拉:极致的人效怪物惊人数据:2022年全国仅278家全直营门店,但单店年均销量竟然高达1589台 。对比:这个数字是理想的3.5倍,是蔚来、小鹏的5倍以上 。为什么?它把交付和售后都放在了低地租区域,让市中心的体验店只负责引流,加上...

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