谷歌将帮助新加坡冬海集团打造AI购物智能体

环球市场播报
Feb 19

  冬海集团的在线零售业务Shopee正与谷歌合作开发AI购物智能体,力图在东南亚继续领先TikTok和Lazada等竞争对手。

  两家公司周四在声明中表示,总部在新加坡的游戏和电商公司冬海集团正与谷歌合作,在运营各环节整合人工智能技术。这可能使自主AI智能体帮助Shopee用户查找、比较并购买商品,同时让Shopee平台上的商品在谷歌Gemini搜索中更易被发现。

  作为东南亚电商龙头,Shopee加入了包括亚马逊和日本乐天集团在内的在线零售商行列,它们正争相推出AI驱动的购物服务。

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责任编辑:王许宁

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