Stagwell Study Finds Germans Lead Global News Consumption

Reuters

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Stagwell Study Finds Germans Lead Global News Consumption

Stagwell Inc. published the latest installment of its News Advertising Study focused on Germany, based on a survey of 11,282 adults conducted with partners Axel Springer, Teads and The Trade Desk. The report finds Germans are heavy news consumers—81% are active news readers and 35% qualify as “news junkies”—and concludes that advertising alongside quality news content is brand-safe and performs comparably to ads placed next to sports or entertainment, with purchase intent essentially unchanged across contexts.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Stagwell Inc. published the original content used to generate this news brief via ACCESS Newswire (Ref. ID: 202602180500ACCESSWRNAPR_____1138276) on February 18, 2026, and is solely responsible for the information contained therein.

Disclaimer: Investing carries risk. This is not financial advice. The above content should not be regarded as an offer, recommendation, or solicitation on acquiring or disposing of any financial products, any associated discussions, comments, or posts by author or other users should not be considered as such either. It is solely for general information purpose only, which does not consider your own investment objectives, financial situations or needs. TTM assumes no responsibility or warranty for the accuracy and completeness of the information, investors should do their own research and may seek professional advice before investing.

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