By Josh Beckerman
Liftoff Mobile, which focuses on mobile-app marketing and monetization, filed confidentially for an initial public offering shortly after dropping a previous IPO plan.
The Blackstone-backed company disclosed IPO terms in late January that could have given the company a market value above $5 billion. Barron's reported on Feb. 5 that the company postponed the offering due to market conditions.
Early Monday, the Redwood City, Calif., company withdrew its IPO filing. Late Monday, it announced the new draft registration statement.
As of a late January filing, Liftoff expected to report 2025 revenue of $683.2 million to $686.6 million, up from $519.25 million in 2024. At that time, Blackstone held a 57% stake, while General Atlantic owned 16.3%.
Write to Josh Beckerman at josh.beckerman@wsj.com
(END) Dow Jones Newswires
February 18, 2026 14:14 ET (19:14 GMT)
Copyright (c) 2026 Dow Jones & Company, Inc.