本文经授权转载自时代周报（ID：timeweekly)作者：赵玲伟编辑：刘学随着马年春节临近，年味渐浓的同时，汽车市场的春节营销大战已悄然打响。“生肖”依然是车企营销创意的核心元素之一。宝马、乐道等品牌借“谐音梗”玩转社交场，尊界则选择押注春晚流量，将品牌融入年俗。与此同时，小鹏汽车（09868.HK）与蔚来（09866.HK）已将竞争延伸至春运高速，用“移动充电网络”和“电池灵活升级”解决车主的...
Source Link本文经授权转载自时代周报（ID：timeweekly)作者：赵玲伟编辑：刘学随着马年春节临近，年味渐浓的同时，汽车市场的春节营销大战已悄然打响。“生肖”依然是车企营销创意的核心元素之一。宝马、乐道等品牌借“谐音梗”玩转社交场，尊界则选择押注春晚流量，将品牌融入年俗。与此同时，小鹏汽车（09868.HK）与蔚来（09866.HK）已将竞争延伸至春运高速，用“移动充电网络”和“电池灵活升级”解决车主的...
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