Adjust Report Sees Global App Installs Up 10% in 2025

Reuters

Feb 18

Adjust Report Sees Global App Installs Up 10% in 2025

Adjust, an app measurement and analytics company owned by AppLovin, published its Mobile App Trends 2026 report, finding global app installs rose 10% year over year in 2025 while sessions increased 7%. The analysis points to continued growth in mobile engagement alongside a shift toward multi-platform user journeys, boosting demand for integrated measurement across web and app. The report also notes rising iOS ATT opt-in rates to a 38% global average in Q1 2026 and highlights strong momentum in casual gaming, e-commerce and finance apps, with AI increasingly embedded as core marketing and measurement infrastructure.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Applovin Corporation published the original content used to generate this news brief via Business Wire (Ref. ID: 202602180800BIZWIRE_USPR_____20260218_BW837408) on February 18, 2026, and is solely responsible for the information contained therein.

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The analysis points to continued growth in mobile engagement alongside a shift toward multi-platform user journeys, boosting demand for integrated measurement across web and app. The report also notes rising iOS ATT opt-in rates to a 38% global average in Q1 2026 and highlights strong momentum in casual gaming, e-commerce and finance apps, with AI increasingly embedded as core marketing and measurement infrastructure.\n      \n\n\nDisclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Applovin Corporation published the original content used to generate this news brief via Business Wire (Ref. 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