【券商聚焦】开源证券维持网易(NTES)“买入”评级 看好老游戏长线运营、新游上线及AI赋能共驱成长

金吾财讯
Feb 20

金吾财讯 | 开源证券研报指出,网易(NTES)2025Q4实现营收275亿元(同比+3.0%,环比-2.9%),归母净利润62亿元(同比-28.8%,环比-27.6%),NON-GAAP归母净利润71亿元(同比-27.0%,环比-25.6%),盈利承压主要系Q4确认投资及汇兑损失增加。Q4毛利率为64.2%(同比+3.4pct),销售/管理/研发费率分别同比+3.6/-0.5/-0.6pct,净利率为23.1%(同比-10.2pct)。截至Q4末,合同负债环比+5%至205亿元,增长动能强劲。该机构指出,2025Q4游戏及相关增值服务实现收入220亿元(同比+3.4%);毛利率为70.5%,同比+3.8pct。《梦幻西游》端游Q4及2025全年营收创新高;《天下》连续五年收入增长,2025.12升级三端互通后,PCU、付费用户数等创新高;该机构看好公司通过优化美术、玩法等激发经典游戏活力。《燕云十六声》国服Q4推出周年庆版本后日活与营收创新高,登顶内地iOS游戏畅销榜,海外于2025.11上线后最高位列Steam全球畅销榜第二,截至2026.2.11全球玩家数超8000万。该机构认为《燕云十六声》海外成功或反映公司已具备“讲好中国故事”能力,看好《归唐》等“国风”大作出海表现。云音乐Q4收入19.7亿元(同比+5%),2025年DAU/MAU、移动端用户日均时长同比提升,该机构看好优质内容扩充驱动业务增长。有道Q4收入15.6亿元(同比+17%),其中AI驱动订阅收入超1亿元(同比+80%以上),AI应用营销需求带来的广告收入同比增长超50%,该机构看好AI教育/应用营销需求持续驱动增长。该机构表示,基于新游上线时间预期,该机构下调2026-2027年、新增2028年归母净利润预测至372/419/451(前值383/429)亿元,当前股价对应PE分别为14.1/12.5/11.6倍,看好老游戏长线运营、新游上线、AI赋能深化共驱成长,维持“买入”评级。

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