Apple Seen Getting Into AI This Year -- Market Talk

Dow Jones
Yesterday

0829 ET - Apple appears to be moving past the AI challenges that have plagued it for the past 18 months, Wedbush analysts say in a research note. The iPhone maker will finally get into artificial intelligence this year, they say, in part citing the company's cemented partnership with Google Gemini and new, outside AI leadership that has recently joined. "Apple and Cook knows this revamped Siri and new architecture is one of the most important technology rollouts in its history, given how much is riding on Apple finally unleashing the consumer AI era on its platform," the analysts write. They call the recent worry and sell-off in Apple's shares unwarranted, noting that AI monetization could add $75 to $100 a share to the Apple story over the coming few years. (connor.hart@wsj.com)

(END) Dow Jones Newswires

February 17, 2026 08:29 ET (13:29 GMT)

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