里昂发表报告指,随着家电以旧换新政策的影响持续减退,预计海尔智家(06690.HK) 中国收入增长将在2026年放缓至低单位数。然而,该行对海尔国内市场毛利率扩张仍很有信心,因为公司持续精简产品型号并提升渠道效率。里昂指,美国市场则存在大变数,若新政策变化成功刺激住房供应,收入增长可能大幅加速。预计海尔美国市场收入增长将从2025年的低单位数加速至2026年的中单位数。考虑海外需求复苏的强劲支撑,...
Source Link里昂发表报告指,随着家电以旧换新政策的影响持续减退,预计海尔智家(06690.HK) 中国收入增长将在2026年放缓至低单位数。然而,该行对海尔国内市场毛利率扩张仍很有信心,因为公司持续精简产品型号并提升渠道效率。里昂指,美国市场则存在大变数,若新政策变化成功刺激住房供应,收入增长可能大幅加速。预计海尔美国市场收入增长将从2025年的低单位数加速至2026年的中单位数。考虑海外需求复苏的强劲支撑,...
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