万亿营收背后,京东的钱都去哪了?

电商最前线
Feb 19

作者 | 林峰来源 | 新零售参考提起中国民营企业,京东绝对是绕不开的存在,而刘强东一手打造的这份商业版图。最近几年却频频被一个问题困扰:营收一路飙升,利润却始终显得“跟不上步伐”。先看一组实打实的数据,直观感受一下京东的“反差感”。2024年,京东总营收达到1.1588万亿,这个数字相当亮眼,比阿里高出23%、是腾讯的1.76倍、美团的3.4倍,更是拼多多的2.9倍,稳坐互联网企业营收第一梯队。...

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