Wendy’s Project Fresh Resets Store Footprint As Investors Weigh Turnaround

Simply Wall St.

Feb 19

Wendy's is rolling out its Project Fresh plan, which includes closing 5% to 6% of U.S. restaurants. The company is introducing new value and menu items while focusing on operational improvements. ...

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The company is introducing new value and menu items while focusing on operational improvements. ...</p>\n\n<a href=\"https://simplywall.st/stocks/us/consumer-services/nasdaq-wen/wendys/news/wendys-project-fresh-resets-store-footprint-as-investors-wei\">Source Link</a>\n\n</div>\n","source":"simplywall_highlight","html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Wendy’s Project Fresh Resets Store Footprint As Investors Weigh Turnaround</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nWendy’s Project Fresh Resets Store Footprint As Investors Weigh Turnaround\n</h2>\n\n<h4 class=\"meta\">\n\n\n2026-02-19 01:28 GMT+8&nbsp;&nbsp;&nbsp;<a href=https://simplywall.st/stocks/us/consumer-services/nasdaq-wen/wendys/news/wendys-project-fresh-resets-store-footprint-as-investors-wei><strong>Simply Wall St.</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>Wendy's is rolling out its Project Fresh plan, which includes closing 5% to 6% of U.S. restaurants. The company is introducing new value and menu items while focusing on operational improvements. ...</p>\n\n<a href=\"https://simplywall.st/stocks/us/consumer-services/nasdaq-wen/wendys/news/wendys-project-fresh-resets-store-footprint-as-investors-wei\">Source Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"ISBC","symbol_name":"投资者银行","start_time":0,"source_url":"https://simplywall.st/stocks/us/consumer-services/nasdaq-wen/wendys/news/wendys-project-fresh-resets-store-footprint-as-investors-wei","article_id":"2612720428","we_media_id":null,"thumbnails":["https://images.simplywall.st/asset/industry/4214000-choice1-main-header/1585186691957"],"rights":{"source":"simplywall_highlight","url":"https://simplywall.st/stocks/us/consumer-services/nasdaq-wen/wendys/news/wendys-project-fresh-resets-store-footprint-as-investors-wei","rn_cache_url":null,"directOrigin":true},"url":"https://stock-news.laohu8.com/highlight/detail?id=2612720428","pubTimestamp":1771435685,"columns":[],"sourceInfo":{"source_id":"simplywall_highlight","name":"Simply Wall St."},"weMediaInfo":null,"summary":"Wendy's is rolling out its Project Fresh plan, which includes closing 5% to 6% of U.S. restaurants.\nThe company is introducing new value and menu items while focusing on operational improvements.\nWendy's is also targeting international expansion as part of a broader shift in its business approach.\n\nFor investors watching NasdaqGS:WEN, Project Fresh comes after a difficult stretch for the share price. The stock closed at $7.0, with a 1-year return of a 50.5% decline, a 3-year return of a...","collect":0,"end_time":0,"defaultTopTitle":"simplywall.st","property":[],"viewcount":null,"language":"en","relate_stocks":{"ISBC":"投资者银行","BK4547":"WSB热门概念","WEN":"温蒂汉堡","BK4211":"区域性银行","BK4209":"餐馆"},"translate_title":"随着投资者权衡扭亏为盈，Wendy's Project Fresh重置商店足迹","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"ISBC":1.5,"WEN":0.9},"content_text":"Wendy's is rolling out its Project Fresh plan, which includes closing 5% to 6% of U.S. restaurants. The company is introducing new value and menu items while focusing on operational improvements. Wendy's is also targeting international expansion as part of a broader shift in its business approach.  For investors watching NasdaqGS:WEN, Project Fresh comes after a difficult stretch for the share price. The stock closed at $7.0, with a 1-year return of a 50.5% decline, a 3-year return of a 63.4% decline, and a 5-year return of a 57.4% decline. Recent moves include a 10.5% decline over the past week and a 15.9% decline over the past month. This backdrop makes the Project Fresh plan particularly relevant if you are trying to assess how Wendy's is repositioning its core business. The combination of U.S. store closures, new value offerings, and international growth efforts may reshape how the company competes and how its earnings mix evolves over time. Stay updated on the most important news stories for Wendy's by adding it to your watchlist or portfolio. Alternatively, explore our Community to discover new perspectives on Wendy's. NasdaqGS:WEN Earnings & Revenue Growth as at Feb 2026 We've flagged 3 risks for Wendy's. See which could impact your investment. Project Fresh marks a clear reset for Wendy's business model, with management prioritising healthier unit economics over sheer store count. Closing 5% to 6% of U.S. restaurants concentrates franchisee capital and marketing behind locations with better return potential, which matters when 2025 revenue and net income were lower than the prior year and 2026 global systemwide sales are guided to be roughly flat. At the same time, menu changes like the Cheesy Bacon Cheeseburger, Chicken Tenders Ranch Wrap, and Thin Mints Frosty tie-ins show Wendy's leaning on product variety and partnerships to defend traffic against McDonald's, Burger King and other quick service peers that are also pushing value deals. AdvertisementHow This Fits Into The Wendy's Narrative  Project Fresh, the Biggie Deals value menu, and new chicken and burger items line up with the narrative that targeted menu changes and digital-focused execution can support customer engagement and margins over time. Management guiding to flat global systemwide sales for 2026 and reporting lower 2025 earnings challenges the more optimistic parts of the narrative around revenue growth and profit expansion. The scale of U.S. closures and the practical impact of partnerships such as the Girl Scouts Thin Mints Frosty range are not fully captured in the earlier narrative, yet they could influence mix, traffic patterns and franchisee returns.  Knowing what a company is worth starts with understanding its story.\nCheck out one of the top narratives in the Simply Wall St Community for Wendy's to help decide what it's worth to you. The Risks and Rewards Investors Should Consider  ⚠️ Analysts flag three key risks, including expectations that earnings could decline on average over the next 3 years, which sits alongside 2025 revenue and net income already coming in below the prior year. ⚠️ Interest payments are described as not well covered by earnings, so weaker profit, store closures and impairments could limit financial flexibility if conditions stay tough. 🎁 Wendy's is trading at about 11.8% below one estimate of fair value and is described as good value compared to peers and the wider industry, which some investors may see as a margin of safety. 🎁 Project Fresh, the shift to higher quality sales, and continued international expansion provide multiple levers that could support longer term earnings stability if execution improves.  What To Watch Going Forward From here, you will want to track a few key proof points. First, whether U.S. same-restaurant sales and global systemwide sales start to stabilise as closures are completed and the value menu and new products gain traction. Second, how franchisee economics hold up, given reduced advertising firepower and interest coverage concerns. Third, whether international growth in markets like Mexico offsets the pressure in the U.S. Finally, keep an eye on management guidance updates, impairment charges and any changes in analyst sentiment, as these will show whether Project Fresh is improving confidence in Wendy's compared with other quick service chains. To ensure you're always in the loop on how the latest news impacts the investment narrative for Wendy's, head to the\ncommunity page for Wendy's to never miss an update on the top community narratives.  This article by Simply Wall St is general in nature. We provide commentary based on historical data\n    and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your\n    financial situation. We aim to bring you long-term focused analysis driven by fundamental data.\n    Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material.\n    Simply Wall St has no position in any stocks mentioned.Valuation is complex, but we're here to simplify it.Discover if Wendy&#39;s might be undervalued or overvalued with our detailed analysis, featuring fair value estimates, potential risks, dividends, insider trades, and its financial condition.Access Free AnalysisHave feedback on this article? Concerned about the content? Get in touch with us directly. Alternatively, email editorial-team@simplywallst.com","kind":"highlight","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"1","news_tag":"","news_rank":0,"symbols":[],"gpt_button":0,"need_auth":false,"code":"91000000","status":"200"}}}