Kraft Heinz to Invest $600M to Accelerate Turnaround -- Market Talk
Dow Jones
Feb 19
0810 ET - Kraft Heinz will invest $600 million this year across pricing, R&D, innovation, marketing and sales in order to help accelerate its turnaround, the company says at the Consumer Analyst Group of New York conference. Kraft Heinz can not drive profitable growth "by continuing to rely on old ads, on the nostalgia of the brands alone," says CEO Steve Cahillane. "Instead, we need to make these brands relevant for today. We need to contemporize them." The company says it will offer lower opening prices, develop more product innovation and increase marketing investments to 5.5% of net sales, up from 4.9% in 2025. (nicholas.miller@wsj.com)
(END) Dow Jones Newswires
February 19, 2026 08:10 ET (13:10 GMT)
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