【新春特辑03】一场蛇吞象的并购,如何成为中国汽车全球化最成功的赌注?

洞见资本
Feb 19

2010年3月28日,中国吉利控股集团在瑞典哥德堡,以18亿美元全资收购了拥有83年历史的豪华汽车品牌沃尔沃。这场起初被视为“蛇吞象”的并购,就此拉开改写全球汽车产业格局的序幕。这起并购不仅仅是一个中国品牌对欧洲豪门的收购,更是一场关于技术、品牌与全球化的宏大实践。01被低估价值的精准捕捉自2000年开始,中国汽车市场蓬勃发展,但大多数本土车企却困于价值链底端。像吉利这样的本土品牌,因核心技术...

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