金吾财讯 | 微信发布2026年春节数据报告。报告显示，春节期间旅行、生活娱乐线下交易笔数同比涨幅均超20%，马来西亚、马尔代夫等带“马”字的出行目的地热度高涨，线下交易消费金额同比分别涨131%和186%。此外，中国澳门与中国香港交易笔数同比分别提升39%和24%，与泰国、韩国、马来西亚位居境外线下交易笔数Top5。与此同时，大规模的返乡潮有力激活了下沉市场的内需。报告显示，下沉市场中支付笔数增速最快的5个城市分别为通辽、沧州、鞍山、赤峰、周口。旅游目的地中，南充市、开封市景区交易笔数同比增长超五成，苏州、黄山、西安、莆田景区交易笔数同比增长超三成；“湛江”“黄山”“香港”“海南”“汕头”的微信搜索同比增幅居于前五。
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