引言:作为传统旺季,春节一直是商超与即时零售竞争布局的重头戏,伴随着消费理念的不断跃升,从“买得到”到“买得好”,消费者对年货采购的鲜度、便携性、多元化有着更高的要求。连续六年实行“春节不打烊”的京东七鲜超市,则通过极致的“鲜度”、稳定的“体验”和丰富的“供给”,成为了消费者年货采购的核心选择。且在行业部分平台春节期间调整运费、履约服务收缩的背景下,京东七鲜依旧全程运费不涨价,更是把“服务初心”...
Source Link引言:作为传统旺季,春节一直是商超与即时零售竞争布局的重头戏,伴随着消费理念的不断跃升,从“买得到”到“买得好”,消费者对年货采购的鲜度、便携性、多元化有着更高的要求。连续六年实行“春节不打烊”的京东七鲜超市,则通过极致的“鲜度”、稳定的“体验”和丰富的“供给”,成为了消费者年货采购的核心选择。且在行业部分平台春节期间调整运费、履约服务收缩的背景下,京东七鲜依旧全程运费不涨价,更是把“服务初心”...
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