新春走基层|新春“马力全开” 京城消费“热”在哪?

今日中国
Feb 21

从生肖潮玩“马力全开”的抢购热潮,到工业风园区里“毛孩子”们的专属庙会,2026年春节的消费市场,正涌现出许多充满新意的场景。当马年“奔腾”的意象与街巷间的烟火气相遇,中国消费市场展现出的不仅是节日的热闹,更是一种从“物质满足”向“情绪满足”的深度转变。当生肖文化遇上情绪价值2026年年初,泡泡玛特发售的马年新春“马力全开”与“点金奔腾”系列,成了不少年轻人追捧的“新年货”。这个系列首次将毛绒材质...

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