原创 | 涌流商业 作者 | 李伟中国普通家庭的厨房里,一道家常菜正在悄然改变全球食品巨头的增长叙事。番茄炒蛋,可能是中国家庭每年烹饪超过百亿次的国民级菜肴,正成为卡夫亨氏新兴市场战略最生动的注脚。2月19日在纽约举行的CAGNY会议上,新任首席执行官Steven Cahillane用以此为案例,讲述了一场看似不起眼的食材革命。中国市场,番茄酱渗透率仅为30%,远低于发达国家。亨氏团队通过社交媒体...
Source Link原创 | 涌流商业 作者 | 李伟中国普通家庭的厨房里,一道家常菜正在悄然改变全球食品巨头的增长叙事。番茄炒蛋,可能是中国家庭每年烹饪超过百亿次的国民级菜肴,正成为卡夫亨氏新兴市场战略最生动的注脚。2月19日在纽约举行的CAGNY会议上,新任首席执行官Steven Cahillane用以此为案例,讲述了一场看似不起眼的食材革命。中国市场,番茄酱渗透率仅为30%,远低于发达国家。亨氏团队通过社交媒体...
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