亚马逊在欧洲电商市场占据绝对主导地位，2025年GMV预计达2320亿美元，超过其后九大平台总和。俄罗斯Ozon和Wildberries位列二、三名，中国速卖通、Temu和Shein分列第四、六、七位。欧洲本土平台Allegro和Zalando排名靠后，凸显非欧洲企业尤其是美中平台的主导趋势，欧洲本土企业竞争力相对不足。
Source Link亚马逊在欧洲电商市场占据绝对主导地位，2025年GMV预计达2320亿美元，超过其后九大平台总和。俄罗斯Ozon和Wildberries位列二、三名，中国速卖通、Temu和Shein分列第四、六、七位。欧洲本土平台Allegro和Zalando排名靠后，凸显非欧洲企业尤其是美中平台的主导趋势，欧洲本土企业竞争力相对不足。
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