京东七鲜春节线上订单激增102% 线上下同步引爆马年新春消费热潮

中金在线
Feb 23

连休九天,马年新春长假极大点燃人们出游与团聚热情。据交通运输部数据,农历正月初一至初五,预计全社会跨区域人员流动量超16亿人次,日均3.2亿人次。强劲的团聚活力,同步催生庞大的消费市场。这轮节日消费浪潮中,连续六年坚守“春节不打烊”的京东七鲜超市表现尤为亮眼:线上订单量同比涨102%,线下门店客流爆发式增长,双渠道形成强劲消费合力。其中节日礼盒销量飙升近600%,自有品牌销量激增510%。在行业...

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