REA Group study finds property website ads help Australians save money

Reuters

Feb 24

REA Group said new research suggests on-site advertising on property websites is viewed as helpful by Australians active in the housing market. In a survey of more than 750 buyers, sellers, renters and renovators, majorities said relevant ads can help them save money, discover products and services, and improve their overall online experience, highlighting the value of personalised campaigns during high-intent home-moving moments.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. REA Group Limited published the original content used to generate this news brief on February 24, 2026, and is solely responsible for the information contained therein.

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In a survey of more than 750 buyers, sellers, renters and renovators, majorities said relevant ads can help them save money, discover products and services, and improve their overall online experience, highlighting the value of personalised campaigns during high-intent home-moving moments.\n      \n\n\nDisclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. 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