Rockwell Automation published new global research, the OEM Advantage Playbook, based on insights from 500 OEM leaders across 17 countries, outlining how top machine builders are improving resilience amid workforce instability, supply chain volatility and rising customer expectations. The report says leading OEMs cut downtime recovery to 24 hours or less versus average outages of 40 hours costing $3.6 million, embed expertise into machines to offset high turnover, and use digital twins, AMRs and cobots more strategically. It also finds cybersecurity and compliance are becoming key differentiators as OEMs integrate security into product design to protect market access and customer trust.

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