Braze Inc. has published its 2026 Global Customer Engagement Review, warning of a growing “trust gap” as AI moves from behind-the-scenes automation to a customer-facing interface. The report finds 93% of marketing leaders say AI helps them understand customer needs, but only 53% of consumers agree brands are successfully predicting what they want. It also forecasts rapid growth in AI agents for brand interactions, with consumer usage expected to rise from 19% today to 46% by the end of 2026, while highlighting ongoing privacy concerns that could undermine adoption.
Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Braze Inc. published the original content used to generate this news brief via Business Wire (Ref. ID: 20260224711754) on February 24, 2026, and is solely responsible for the information contained therein.