春节+冬奥双轮驱动!9天超长假期点燃消费,纺织鞋服迎来“开门红”

中国纺织
Feb 24

假期结束,2026年春节假期数据出炉,中金数据显示,总体来看消费景气度得到提升。纺织服装:冬奥叠加春节旺季,运动鞋服消费有望环比改善今年春节假期消费旺季相对更长,并适逢冬奥赛事,各大运动品牌积极推出新品、密集营销亮相,我们预计运动鞋服终端消费有望环比改善。冬奥赛事各大运动品牌密集亮相,叠加春节旺季有望催化运动鞋服消费。2026年2月6日至22日米兰冬奥会顺利举行,各大运动品牌通过赞助国家队和顶尖...

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