行业近况今年春节假期消费旺季相对更长,并适逢冬奥赛事,各大运动品牌积极推出新品、密集营销亮相,我们预计运动鞋服终端消费有望环比改善。评论冬奥赛事各大运动品牌密集亮相,叠加春节旺季有望催化运动鞋服消费。2026 年2 月6 日至22 日米兰冬奥会顺利举行,各大运动品牌通过赞助国家队和顶尖运动员密集营销。如李宁合作中国奥委会,为中国健儿提供开闭幕式出场装备、领奖鞋服等,安踏赞助速度滑冰等十支中国国家队...
Source Link行业近况今年春节假期消费旺季相对更长,并适逢冬奥赛事,各大运动品牌积极推出新品、密集营销亮相,我们预计运动鞋服终端消费有望环比改善。评论冬奥赛事各大运动品牌密集亮相,叠加春节旺季有望催化运动鞋服消费。2026 年2 月6 日至22 日米兰冬奥会顺利举行,各大运动品牌通过赞助国家队和顶尖运动员密集营销。如李宁合作中国奥委会,为中国健儿提供开闭幕式出场装备、领奖鞋服等,安踏赞助速度滑冰等十支中国国家队...
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