“00后”成为“春节主理人”带火奶茶消费 茶百道团餐销量达平日1.5倍

证券日报
Feb 24

  本报讯 (记者李静)

  随着越来越多“00后”争当“春节主理人”,主动打造自己喜欢的春节,火鸡面馅饺子、凉拌魔芋爽、螺蛳粉泡馍登上年轻人的“春碗”,奶茶更是成为人手一杯的“聚会标配”。茶百道数据显示,春节期间单笔5杯及以上的“团餐”销量达到平日的1.5倍。

  茶百道负责人告诉记者,各地消费者的奶茶喜好不尽相同,春节期间,陕西、山西、北京的鲜果茶销量更高,在广西、浙江、西藏,鲜奶茶更受欢迎。此外,来自湖南、上海、江西的消费者则更倾向于选择口感丰富的“多料奶茶”,其中与徐福记联名的“花生焙焙牛轧糖”等焙茶系列新品,已销售近100万杯,被很多消费者评价为今年“年味最足”的奶茶。

  当年味有了新表达,一杯奶茶也可以成为00后们联结家庭情感的纽带。“家里长辈很少喝奶茶,听说出了徐福记花生酥口味,特意买几杯让他们尝尝。”刚与家人买完奶茶的吴女士说,酥心糖搭配焙茶的烟火香,一口喝出童年回忆,年味十足,家里老人也很喜欢。

(文章来源:证券日报)

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