植入华润啤酒基因!黄酒企业能否突破年轻消费瓶颈?

读创客户端
Feb 23

深圳商报·读创客户端记者 苑伟斌春节期间,古越龙山与华润啤酒首款联名新品“越小啤”在京东平台上市,目前推出“青梅气泡岛”与“陈皮柚子铺”两款风味。记者发现,该新品并非单独销售链接,而是与其他雪花啤酒产品放在同一链接中,查询“当前商品”评价时评论数并不多。据古越龙山发文称,古越龙山与华润啤酒双方自去年10月战略签约、11月产品发布以来,首款联名产品正式走向市场,黄酒与啤酒两大传统酒类在品类融合、渠道...

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