追觅科技春节战报:多品类登顶京东、天猫热卖榜第一名

新浪科技
Feb 23

  新浪科技讯 2月23日晚间消息,据追觅科技披露的春节战报数据显示,作为春晚历史上首个以完整智能生态登台的智能科技品牌,追觅科技凭借春晚现象级曝光,在春晚开播后线上直播间全域爆发,京东、抖音、天猫等核心平台流量与订单量同步飙升,在除夕夜达到行业均值的35倍,断层式领先。除夕过后,追觅吸尘器、洗衣机等品类在天猫、京东等平台登顶各品类热卖榜第一名。

  以追觅洗衣机为例,在登顶抖音大家电直播带货榜第一时,直播同时在线人数10万+,总裁专场直播GMV更是突破百万,在线人数峰值达到18万。在此协同增长效应下,追觅冰箱、空调、洗衣机等大家电在抖音直播间销售额普遍实现3-5倍增长,多个直播间日均场观破万,点赞数突破百万。

  更值得注意的是,春节期间,追觅大厨电在抖音销售额环比增长超过320%,小厨电新品在京东首发后迅速登上实时热销榜第一。首次亮相春晚的智能戒指,节目播出后快速登顶多个电商平台热销榜第一名。(文猛)

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