Omdia Reports Europe Smartphone Shipments Slip 1% in 2025 as Apple and HONOR Hit Record Shares

Reuters
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Omdia Reports Europe Smartphone Shipments Slip 1% in 2025 as Apple and HONOR Hit Record Shares

Omdia research published by TechTarget Inc. shows Europe’s smartphone shipments fell 1% in 2025 to 134.2 million units amid subdued demand and new eco-design and USB‑C regulations. Samsung stayed the top vendor with 46.6 million units, while Apple grew 6% to 36.9 million and reached a record 27% share, helped by iPhone refresh demand and the USB‑C-driven retirement of older models. Xiaomi held third place despite a slight decline, Motorola slipped 5%, and HONOR entered Europe’s top five for the first time on growth led by its affordable X-series.

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