2025年,奶茶向下,咖啡向上

快消经纬
Feb 23

没有永远的王者,只有时代的品牌。文来源:听筒Tech(ID:tingtongtech)原创,作者:陈 珂,编辑:饶 言。本文经授权转载,如需转载请联系文章原出处。2025年的中国饮品市场,正在进一步上演着格局重构。过去十年,新式茶饮无疑是新消费赛道最耀眼的赛道之一,上演过“百亿估值”的神话。不过,随着“减糖”“无添加”成为新需求,传统奶茶产品面临着挑战。尤其是2025年,曾风光无限的奶茶...

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