评论丨杰尼亚退出中国市场?关店只为更精准的出击

英赫时尚商业评论
Feb 26

近日,意大利奢侈品集团杰尼亚在2025财年年报电话会议中正式确认,将对中国市场门店网络进行理性化结构性调整,计划分阶段关闭约10家低效门店,此次关店并非一次性完成,将在未来几年内逐步落地。当“关店”二字与奢侈品巨头捆绑,尤其是当“一口气关闭十家门店”这样略带悲情的标题映入眼帘时,外界的第一反应往往是:这个品牌在中国混不下去了?是不是要跑了?毕竟,在过去二十年的中国消费市场,“开店”等于“繁荣”,“...

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