晚上8点,北京丰台某社区的“王姨家常菜”里,最后一桌客人刚走。王姨盯着外卖后台的22单,指尖有点发颤——这比上个月少了18单,而斜对面刚开的京东七鲜小厨,同一时段外卖订单跳了67单。“同样的鱼香肉丝,我卖32元,平台抽走7块,净利润只剩4块;人家标着‘农场直供青椒、厨房直播炒’,卖30元还比我赚得多。”王姨翻着账本,2024年的净利润率从8%跌到3%,“再这么下去,年底就得关店”。这不是王姨一个人...
Source Link晚上8点,北京丰台某社区的“王姨家常菜”里,最后一桌客人刚走。王姨盯着外卖后台的22单,指尖有点发颤——这比上个月少了18单,而斜对面刚开的京东七鲜小厨,同一时段外卖订单跳了67单。“同样的鱼香肉丝,我卖32元,平台抽走7块,净利润只剩4块;人家标着‘农场直供青椒、厨房直播炒’,卖30元还比我赚得多。”王姨翻着账本,2024年的净利润率从8%跌到3%,“再这么下去,年底就得关店”。这不是王姨一个人...
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