创新引擎驱动文旅增长 解读携程2025财报展现的内外需扩容

时代周报
Feb 26

“我想带家人去中国,看大熊猫、游故宫,请帮我规划一条不走回头路且适合老人孩子的7天行程。”伦敦街头,一位旅行者对着手机完成语音输入。几秒钟后,一份涵盖城市动线、交通衔接、景点预约、中文讲解转译、多语种客服支持以及高分酒店匹配的完整方案生成完毕。当大模型从通用问答走向垂直行业时,旅游业成为最容易看到效率差的场景之一,这也构成了携程财报中最值得被观察的变量。2月26日,携程发布2025财年业绩。...

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