Out-Of-Town Home Shoppers Dominate Demand in 4Q -- Market Talk

Dow Jones

Feb 27

1402 ET - Cross-market home shopping continued to dominate the U.S. housing landscape in the final quarter of 2025, Realtor.com says. Out-of-market shoppers accounted for 61.9% of online views for homes in the 100 largest metros, which is a significant shift from the 48.6% seen in the pre-pandemic era of 2019. While this search activity is down modestly from last year's 64.7% peak, the long-term trend highlights a more mobile and interconnected pool of home shoppers. Realtor.com says 87 of the largest 100 metros are driven primarily by out-of-market interest, leaving just 13 markets where local shoppers remain the majority of the audience. The Sun Belt remains the undisputed leader in non-local demand. In 4Q, affordable, lifestyle-driven metros such as Cape Coral, Fla., Lakeland, Fla., and Durham, N.C., led the way. (chris.wack@wsj.com)

(END) Dow Jones Newswires

February 26, 2026 14:03 ET (19:03 GMT)

At the request of the copyright holder, you need to log in to view this content

Disclaimer: Investing carries risk. This is not financial advice. The above content should not be regarded as an offer, recommendation, or solicitation on acquiring or disposing of any financial products, any associated discussions, comments, or posts by author or other users should not be considered as such either. It is solely for general information purpose only, which does not consider your own investment objectives, financial situations or needs. TTM assumes no responsibility or warranty for the accuracy and completeness of the information, investors should do their own research and may seek professional advice before investing.

Most Discussed

{"basename":"","ssrTDKData":{"titleTemplate":"%s - Tiger Brokers","title":"Tiger Brokers | Global Stocks, Options & Futures Trading App","description":"Tiger Brokers, one-stop investment in US stocks, SGX stocks, HK stocks, A-shares & other global assets. One of the best stock trading platforms in Singapore.","keywords":"tiger brokers,tiger trade,tiger brokers singapore,broker online,stock trading in singapore,share trading singapore,brokerage firm singapore,trading app,stock broker singapore,stock trading platforms,trading account","social":{"ogDescription":"Tiger Brokers, one-stop investment in US stocks, SGX stocks, HK stocks, A-shares & other global assets. One of the best stock trading platforms in Singapore.","ogImage":"https://c1.itigergrowtha.com/portal5/static/media/og-logo.be62fbe1.png","ogUrl":"https://www.itiger.com/news/2614020419"},"companyName":"Tiger Brokers"},"pageData":{"isMobile":false,"isTiger":false,"isTTM":true,"region":"SGP","license":"TBSG","edition":"fundamental"},"isCrawlerRequest":true,"__swrFallback__":{"@#url:\"https://stock-news.skytigris.cn/v3/news\",params:#id:\"2614020419\",edition:\"fundamental\",auth_exemption:1,,,undefined,":{"share":"https://ttm.financial/m/news/2614020419?lang=en_US&edition=fundamental","thumbnail":"","is_english":true,"pubTime":"2026-02-27 03:03","share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","id":"2614020419","market":"nz","top_or_hot":-1,"title":"Out-Of-Town Home Shoppers Dominate Demand in 4Q -- Market Talk","media":"Dow Jones","content":"<font class=\"NormalMinus1\" face=\"Arial\">\n<p>\n     1402 ET - Cross-market home shopping continued to dominate the U.S. housing landscape in the final quarter of 2025, Realtor.com says. Out-of-market shoppers accounted for 61.9% of online views for homes in the 100 largest metros, which is a significant shift from the 48.6% seen in the pre-pandemic era of 2019. While this search activity is down modestly from last year's 64.7% peak, the long-term trend highlights a more mobile and interconnected pool of home shoppers. Realtor.com says 87 of the largest 100 metros are driven primarily by out-of-market interest, leaving just 13 markets where local shoppers remain the majority of the audience. The Sun Belt remains the undisputed leader in non-local demand. In 4Q, affordable, lifestyle-driven metros such as Cape Coral, Fla., Lakeland, Fla., and Durham, N.C., led the way. (chris.wack@wsj.com) \n</p>\n<p>\n  (END) Dow Jones Newswires\n</p>\n<p>\n  February 26, 2026 14:03 ET (19:03 GMT)\n</p>\n<p>\n  Copyright (c) 2026 Dow Jones &amp; Company, Inc.\n</p>\n</font>","source":null,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Out-Of-Town Home Shoppers Dominate Demand in 4Q -- Market Talk</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nOut-Of-Town Home Shoppers Dominate Demand in 4Q -- Market Talk\n</h2>\n\n<h4 class=\"meta\">\n\n\n<div class=\"head\" \">\n\n\n<div class=\"h-thumb\" style=\"background-image:url(https://static.tigerbbs.com/150f88aa4d182df19190059f4a365e99);background-size:cover;\"></div>\n\n<div class=\"h-content\">\n<p class=\"h-name\">Dow Jones </p>\n<p class=\"h-time\">2026-02-27 03:03</p>\n</div>\n\n</div>\n\n\n</h4>\n\n</header>\n<article>\n<font class=\"NormalMinus1\" face=\"Arial\">\n<p>\n     1402 ET - Cross-market home shopping continued to dominate the U.S. housing landscape in the final quarter of 2025, Realtor.com says. Out-of-market shoppers accounted for 61.9% of online views for homes in the 100 largest metros, which is a significant shift from the 48.6% seen in the pre-pandemic era of 2019. While this search activity is down modestly from last year's 64.7% peak, the long-term trend highlights a more mobile and interconnected pool of home shoppers. Realtor.com says 87 of the largest 100 metros are driven primarily by out-of-market interest, leaving just 13 markets where local shoppers remain the majority of the audience. The Sun Belt remains the undisputed leader in non-local demand. In 4Q, affordable, lifestyle-driven metros such as Cape Coral, Fla., Lakeland, Fla., and Durham, N.C., led the way. (chris.wack@wsj.com) \n</p>\n<p>\n  (END) Dow Jones Newswires\n</p>\n<p>\n  February 26, 2026 14:03 ET (19:03 GMT)\n</p>\n<p>\n  Copyright (c) 2026 Dow Jones &amp; Company, Inc.\n</p>\n</font>\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"HBCP","symbol_name":"Home Bancorp Inc","start_time":0,"source_url":"https://dowjonesnews.com/newdjn/logon.aspx?AL=N","article_id":"2614020419","we_media_id":"106","thumbnails":[],"rights":null,"url":"https://stock-news.laohu8.com/highlight/detail?id=2614020419","pubTimestamp":1772132580,"columns":[],"sourceInfo":null,"weMediaInfo":{"media_name":"Dow Jones","introduction":"Dow Jones publishes the world’s most trusted business news and financial information in a variety of media.","home_visible":0,"id":"106","head_image":"https://static.tigerbbs.com/150f88aa4d182df19190059f4a365e99"},"summary":"1402 ET - Cross-market home shopping continued to dominate the U.S. housing landscape in the final quarter of 2025, Realtor.com says. Out-of-market shoppers accounted for 61.9% of online views for homes in the 100 largest metros, which is a significant shift from the 48.6% seen in the pre-pandemic era of 2019. While this search activity is down modestly from last year's 64.7% peak, the long-term trend highlights a more mobile and interconnected pool of home shoppers. Realtor.com says 87 of the largest 100 metros are driven primarily by out-of-market interest, leaving just 13 markets where local shoppers remain the majority of the audience. The Sun Belt remains the undisputed leader in non-local demand. In 4Q, affordable, lifestyle-driven metros such as Cape Coral, Fla., Lakeland, Fla., and Durham, N.C., led the way. ","collect":0,"end_time":0,"defaultTopTitle":"","property":[],"viewcount":null,"language":"en","relate_stocks":{"HBCP":"Home Bancorp Inc","BK4211":"区域性银行","BK4195":"互助储蓄与抵押信贷金融服务"},"translate_title":"外地购房者主导第四季度需求——市场讨论","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"HBCP":1.5},"content_text":"1402 ET - Cross-market home shopping continued to dominate the U.S. housing landscape in the final quarter of 2025, Realtor.com says. Out-of-market shoppers accounted for 61.9% of online views for homes in the 100 largest metros, which is a significant shift from the 48.6% seen in the pre-pandemic era of 2019. While this search activity is down modestly from last year's 64.7% peak, the long-term trend highlights a more mobile and interconnected pool of home shoppers. Realtor.com says 87 of the largest 100 metros are driven primarily by out-of-market interest, leaving just 13 markets where local shoppers remain the majority of the audience. The Sun Belt remains the undisputed leader in non-local demand. In 4Q, affordable, lifestyle-driven metros such as Cape Coral, Fla., Lakeland, Fla., and Durham, N.C., led the way. (chris.wack@wsj.com) \n\n\n  (END) Dow Jones Newswires\n\n\n  February 26, 2026 14:03 ET (19:03 GMT)\n\n\n  Copyright (c) 2026 Dow Jones & Company, Inc.","kind":"highlight","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"symbols":[],"gpt_button":0,"need_auth":true,"code":"91000000","status":"200"}}}