Super Retail's Sales Acceleration Excites Market -- Market Talk

Dow Jones

Feb 26

0142 GMT - The share price of Super Retail Group jumps 8.5% to A$15.26 on signs of a recent acceleration in sales. Super Retail said like-for-like sales rose 3.5% in weeks 27-34 of FY 2026, improving modestly on implied growth of 2.7% in weeks 17-26, says Jefferies analyst Michael Simotas. What's encouraging is that Super Retail had to beat stronger sales at this point a year ago. Jefferies says Boxing Day shifting close to end-1H probably helped the trading update slightly. "Early 2H sales trends generally solid, and slightly ahead of implied consensus run rate, except Rebel, which may have been affected by stock availability," Jefferies says. Rebel is Super Retail's sports equipment and clothing chain. Jefferies had a hold call and A$16.00/share price target on Super Retail ahead of its 1H result. (david.winning@wsj.com; @dwinningWSJ)

(END) Dow Jones Newswires

February 25, 2026 20:42 ET (01:42 GMT)

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What's encouraging is that Super Retail had to beat stronger sales at this point a year ago. Jefferies says Boxing Day shifting close to end-1H probably helped the trading update slightly. \"Early 2H sales trends generally solid, and slightly ahead of implied consensus run rate, except Rebel, which may have been affected by stock availability,\" Jefferies says. Rebel is Super Retail's sports equipment and clothing chain. Jefferies had a hold call and A$16.00/share price target on Super Retail ahead of its 1H result. (david.winning@wsj.com; @dwinningWSJ) \n</p>\n<pre style=\"white-space: pre\">\n \n</pre>\n<p>\n  (END) Dow Jones Newswires\n</p>\n<p>\n  February 25, 2026 20:42 ET (01:42 GMT)\n</p>\n<p>\n  Copyright (c) 2026 Dow Jones &amp; Company, Inc.\n</p>\n</font>","source":null,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Super Retail's Sales Acceleration Excites Market -- Market Talk</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nSuper Retail's Sales Acceleration Excites Market -- Market Talk\n</h2>\n\n<h4 class=\"meta\">\n\n\n<div class=\"head\" \">\n\n\n<div class=\"h-thumb\" style=\"background-image:url(https://static.tigerbbs.com/150f88aa4d182df19190059f4a365e99);background-size:cover;\"></div>\n\n<div class=\"h-content\">\n<p class=\"h-name\">Dow Jones </p>\n<p class=\"h-time\">2026-02-26 09:42</p>\n</div>\n\n</div>\n\n\n</h4>\n\n</header>\n<article>\n<font class=\"NormalMinus1\" face=\"Arial\">\n<p>\n     0142 GMT - The share price of <a href=\"https://laohu8.com/S/SPRRY\">Super Retail</a> Group jumps 8.5% to A$15.26 on signs of a recent acceleration in sales. <a href=\"https://laohu8.com/S/SUL.AU\">Super Retail</a> said like-for-like sales rose 3.5% in weeks 27-34 of FY 2026, improving modestly on implied growth of 2.7% in weeks 17-26, says Jefferies analyst Michael Simotas. What's encouraging is that Super Retail had to beat stronger sales at this point a year ago. Jefferies says Boxing Day shifting close to end-1H probably helped the trading update slightly. \"Early 2H sales trends generally solid, and slightly ahead of implied consensus run rate, except Rebel, which may have been affected by stock availability,\" Jefferies says. Rebel is Super Retail's sports equipment and clothing chain. Jefferies had a hold call and A$16.00/share price target on Super Retail ahead of its 1H result. (david.winning@wsj.com; @dwinningWSJ) \n</p>\n<pre style=\"white-space: pre\">\n \n</pre>\n<p>\n  (END) Dow Jones Newswires\n</p>\n<p>\n  February 25, 2026 20:42 ET (01:42 GMT)\n</p>\n<p>\n  Copyright (c) 2026 Dow Jones &amp; Company, Inc.\n</p>\n</font>\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"SUL.AU","symbol_name":"SUPER RETAIL GROUP LTD","start_time":0,"source_url":"https://dowjonesnews.com/newdjn/logon.aspx?AL=N","article_id":"2614069092","we_media_id":"106","thumbnails":[],"rights":null,"url":"https://stock-news.laohu8.com/highlight/detail?id=2614069092","pubTimestamp":1772070120,"columns":[],"sourceInfo":null,"weMediaInfo":{"media_name":"Dow Jones","introduction":"Dow Jones publishes the world’s most trusted business news and financial information in a variety of media.","home_visible":0,"id":"106","head_image":"https://static.tigerbbs.com/150f88aa4d182df19190059f4a365e99"},"summary":"0142 GMT - The share price of Super Retail Group jumps 8.5% to A$15.26 on signs of a recent acceleration in sales. Super Retail said like-for-like sales rose 3.5% in weeks 27-34 of FY 2026, improving modestly on implied growth of 2.7% in weeks 17-26, says Jefferies analyst Michael Simotas. What's encouraging is that Super Retail had to beat stronger sales at this point a year ago. Jefferies says Boxing Day shifting close to end-1H probably helped the trading update slightly. \"Early 2H sales trends generally solid, and slightly ahead of implied consensus run rate, except Rebel, which may have been affected by stock availability,\" Jefferies says. Rebel is Super Retail's sports equipment and clothing chain. Jefferies had a hold call and A$16.00/share price target on Super Retail ahead of its 1H result. ","collect":0,"end_time":0,"defaultTopTitle":"","property":[],"viewcount":null,"language":"en","relate_stocks":{"SUL.AU":"SUPER RETAIL GROUP LTD","BK7128":"专卖店"},"translate_title":"超级零售销售加速令市场兴奋--市场谈","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"SUL.AU":0.9},"content_text":"0142 GMT - The share price of Super Retail Group jumps 8.5% to A$15.26 on signs of a recent acceleration in sales. Super Retail said like-for-like sales rose 3.5% in weeks 27-34 of FY 2026, improving modestly on implied growth of 2.7% in weeks 17-26, says Jefferies analyst Michael Simotas. What's encouraging is that Super Retail had to beat stronger sales at this point a year ago. Jefferies says Boxing Day shifting close to end-1H probably helped the trading update slightly. \"Early 2H sales trends generally solid, and slightly ahead of implied consensus run rate, except Rebel, which may have been affected by stock availability,\" Jefferies says. Rebel is Super Retail's sports equipment and clothing chain. Jefferies had a hold call and A$16.00/share price target on Super Retail ahead of its 1H result. (david.winning@wsj.com; @dwinningWSJ) \n\n\n \n\n\n  (END) Dow Jones Newswires\n\n\n  February 25, 2026 20:42 ET (01:42 GMT)\n\n\n  Copyright (c) 2026 Dow Jones & Company, Inc.","kind":"highlight","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"1","news_tag":"","news_rank":0,"symbols":[],"gpt_button":0,"need_auth":true,"code":"91000000","status":"200"}}}