2016年4月6日,阿里巴巴正式宣布以45亿美元全资收购优酷土豆。这起当时中国 互联网 行业规模最大的文化娱乐并购案,瞬间引爆舆论。然而十年光阴流转,这场并购交出的答卷令人反思,为什么手握阿里巨额输血的优酷,从市场第一滑向第三?为什么曾设想的边看边买的协同闭环,转化率不足1%?01阿里的生态缺口与优酷的生存焦虑时间回到2016年。那时的阿里巴巴,已是坐拥万亿帝国的电商霸主,但超过80%的营收依赖...
Source Link2016年4月6日,阿里巴巴正式宣布以45亿美元全资收购优酷土豆。这起当时中国 互联网 行业规模最大的文化娱乐并购案,瞬间引爆舆论。然而十年光阴流转,这场并购交出的答卷令人反思,为什么手握阿里巨额输血的优酷,从市场第一滑向第三?为什么曾设想的边看边买的协同闭环,转化率不足1%?01阿里的生态缺口与优酷的生存焦虑时间回到2016年。那时的阿里巴巴,已是坐拥万亿帝国的电商霸主,但超过80%的营收依赖...
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